It’s possible that Marcus Buckingham is not a household word in your household. For starters, let me reintroduce you to him:

Marcus Buckingham Invents “Engagement”

In 1999 Marcus Buckingham, Curt Coffman and the Gallup company published a groundbreaking book called “First, Break All the Rules”1; it became a New York Times Best Seller and has since been recognized as one of the top business books of all time. Buckingham and Coffman reported on the work that they had done, under Gallup’s co...

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